Graphic Designer

About Willow

Willow https://www.startwillow.com is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.

About the Role

We're looking for a Graphic Designer to join our team - someone who moves seamlessly between brand, print, and digital, bringing the same level of craft and intentionality to a packaging dieline as to a high-converting landing page. This role is primarily rooted in graphic design, with a meaningful digital component that includes marketing assets, landing pages, and brand-led web executions.

You'll work closely with our marketing, design, and product teams to ensure consistent, high-quality brand expression across every touchpoint - physical and digital.

Responsibilities

Brand & Graphic Design: Creating production-ready assets across print and digital, including packaging, brochures, welcome kits, POP/retail materials, and kiosk collateral. Strong understanding of print production (bleed, dielines, color systems) and vendor collaboration.

Digital & Marketing Design: Designing marketing assets, campaign visuals, banners, and promotional materials that translate brand strategy into visual narratives across digital channels.

Web & Landing Page Support: Supporting the design of marketing landing pages and digital executions in collaboration with the web team, maintaining brand consistency across digital touchpoints.

Prototyping & Concepting: Using AI-powered tools and visualization techniques to quickly explore and prototype packaging and product directions. Developing visual presentations for internal stakeholders.

Collaboration & Ownership: Working cross-functionally with marketing, design leads, and other team members. Managing your own workflow independently and maintaining high-quality output without close supervision.

Requirements

• 7+ years of experience in graphic design across print and digital, with proven ownership of brand asset development
• Degree in Graphic Design or related field
• Strong portfolio demonstrating diverse, high-quality work across both print and digital
• Expert-level Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Proficiency in Figma
• Solid understanding of print production and vendor management
• Working knowledge of digital design principles - responsive layouts, visual hierarchy, marketing asset production
• Collaborative mindset with strong communication skills
• Self-directed, detail-oriented, and commercially minded

Nice to Have

• Experience in health, wellness, telehealth, or regulated industries
• Motion design skills
• Experience designing for paid social ad formats
• Webflow experience
• Familiarity with analytics tools

What’s in it for you?

• As full-time member of our team, you’ll enjoy:
• Flexible hours
• Work wherever you choose
• Fun and casual work environment
• Employee engagement activities and virtual gatherings
• We are a diverse, global team! 🌍