Marketing Specialist - Customer Engagement (CRM)

As a Marketing Specialist - Customer Engagement (CRM), you will support the delivery of digital marketing activity, developing and implementing our email and push strategy, key activities and campaigns. Reporting into the Customer Engagement Manager.

Assisting in the planning, execution and optimisation of email communications and campaigns to drive customer engagement, retention and sales. This role will leverage strategy, creativity and data analytics to deliver targeted, high-performing communications to customers that enhance engagement with Morrisons.

Some of your responsibilities will include

Execute plans in line with agreed calendar activity and key customer moments (customer plan, launches, trade activity)

Ensure that all campaigns are planned and delivered on time and meet brand guidelines. Inclusive of promotions, loyalty, product launches, seasonal campaigns

Ensure that the media plan is competitive and reaches customers in both a timely and relevant format.

Customer segmentation and targeting; understand the target audience, be dynamic with content

Be an active participant of a high performing, engaged and diverse team, focused on compelling communication, service, sales and profitability

Report and track campaign effectiveness through Salesforce

Shaping and delivering CRM campaigns using Salesforce Marketing Cloud

Work collaboratively with relevant stakeholders to deliver the marketing strategy and trading plan

Work closely with the rest of the marketing team to deliver and integrated communications plans

About you

For this role someone who has

Experience needed to progress to interview

Strong experience with Salesforce Marketing Cloud and understanding of developing campaigns

Evidence of delivering consumer centric digital communication and campaigns

A strong reputation for a positive outlook and supporting others to succeed

Experience of developing communications strategy and translating this into business delivery:sales, profit and cash

HTML and SQL experience

Experience with utilising customer data and aligning to GDPR guidelines

Knowledge

Knowledge of the Retail and Marketing industry, particularly digital

Commercial and financial understanding

Strong knowledge of email marketing platforms and CRM systems

Knowledge of loyalty programs and promotional mechanics

Understanding of retail loyalty programmes

Skills

The ability to champion change, pace and simplicity

An engaging communicator and creative thinker

Data-driven mindset and analytical thinker

Ability to work under pressure and at pace

Attention to detail and quality control

Content planning and copywriting ability