Senior Digital Analytics Engineer

Proposed skill mix

• 60% Google Analytics 4 (GA4), Google Tag Manager (GTM), JavaScript & jQuery
• 40% Adobe Analytics and Adobe Launch

Job Description – Senior Digital Analytics Engineer (Adobe Analytics & GA4)

Experience: 5–8 Years Location: India

Role Summary

We are seeking a Senior Digital Analytics Engineer with expertise in Adobe Analytics, Adobe Launch, Google Analytics 4 (GA4), and Google Tag Manager (GTM). The role will support the current Adobe Analytics implementation while contributing to the organization's phased migration to GA4.

Key Responsibilities

• Implement and support Adobe Analytics and Adobe Launch solutions.
• Develop and manage GA4 and GTM implementations.
• Design, implement, and validate tracking using JavaScript, jQuery, and data layer concepts.
• Perform QA, debugging, and production support for analytics implementations.
• Collaborate with business, development, and QA teams to deliver tracking requirements.
• Prepare technical documentation and support Agile delivery.

Required Skills

• Adobe Analytics
• Adobe Launch (Data Collection)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• JavaScript & jQuery
• HTML/CSS
• Data Layer implementation
• Browser debugging tools
• Jira & Confluence

Nice to Have

• Adobe Client Data Layer (ACDL)
• AEM
• BigQuery
• Power BI / Looker Studio
• SEO Analytics

Preferred Profile

• 5–8 years of Digital Analytics implementation experience.
• Hands-on experience with both Adobe Analytics and GA4 ecosystems.
• Strong debugging, analytical, and stakeholder communication skills.