Director of Brand Strategy & Experience- Shaw Contract

The Director of Brand Experienceis responsible forshaping how the Shaw Contract brand comes to life across every customer touchpointensuring a consistent, differentiated, and meaningful experience that strengthens customer relationships and drives business growth.

This role blends strategy, cross-functional leadership, and executionconnecting Brand, Creative, Digital, Customer Experience, Communications, Sales, and Segment teams to deliver a cohesive, customer-centric brand experience across physical and digital environments.This role is based in Cartersville, GA and works in a hybrid way with 3-5 days / weekrequiredin office.  

Key Responsibilities

Brand Experience Strategy

• Develop and execute a holistic brand experience strategy aligned with Shaw Contract’s growth priorities

• Ensure consistency and quality across all customer touchpoints including events, showrooms, communications, digital platforms, and partnerships

• Identifyopportunities to strengthen emotional connection, increase differentiation, and build customer loyalty

• Align brand experience initiatives with enterprise brand and commercial strategies

Customer Insights & Experience

• Partner with Customer Experience and Insights teams to gather feedback,identifytrends, and translate insights into actionable strategies 

• Champion customer-centric thinking across the organization

• Monitor customer sentiment, market dynamics, and competitive landscape to inform decisions

• Ensure all brand experiences reflect the needs of key customer segments

Cross-Functional Leadership & Collaboration

• Serve as a connector across Brand, Creative, Digital, Sales, Product, and Segment teams to ensure alignment and integrated execution.

• Partner with Sales Leadership and Regional Vice Presidents to align brand experience with market strategies and growth opportunities.

• Foster strong relationships across functions to ensure cohesive messaging, storytelling, and brand delivery.

• Lead and develop team members through coaching, feedback, and performance management practices.

Communications, Content & Thought Leadership

• Lead and support external communications, thought leadership, and storytelling initiatives that elevate brand visibility and industry reputation.

• Oversee the creation of compelling content (physical and digital) thatshowcasesShaw Contract’s solutions andexpertise.

• Ensure consistent, clear, and impactful communication strategies across internal and external channels.

• Leverage channels such as presentations, digital platforms, social media, and industry engagement to extend reach and influence.

Events, Environments & Partnerships

• Guidethe strategy and execution of trade shows, showroom experiences, and key events to ensure they are meaningful, memorable, and differentiated.

• Support the development and management of strategic partnerships that enhance brand experience and reach.

• Ensure alignment between physical brand environments and overall brand storytelling.

Digital Experience Alignment

• Partner with Digital teams to ensure online journeys reflect and enhance the overall brand experience.

• Identifyopportunities to improve engagement across digital platforms, tools, and content.

• Ensure consistency between digital and in-person experiences across the customer journey.

Creative & Segment Alignment

• Collaborate withtheCreative team to ensure campaigns, environments, and content reflect the intended brand experience.

• Integrate customer and market insights into creative development.

• Partner with Segment leaders to tailor experiences that meet specific market needs whilemaintainingbrand consistency.

Strategic Growth & Performance

• Identifyand scale market opportunities in partnership with Sales and Segment leaders.

• Develop and support tools, campaigns, and initiatives that enable sales effectiveness and business growth.

• Monitor performance through key metrics, trends, and insights to continuously refine strategy

Requirements:

• Bachelor's degree in Marketing, Business, ora relateddiscipline, with 10+ years of progressive marketingexperience;or an equivalent combination of education and experience.

• 1+years of direct leadership experience  

• Ability and willingness to work in a hybrid way at the Create Centre, Cartersville GA campus 3-5 days a week depending on the needs of the business, travelscheduleand collaboration focus.  

• Ability and willingness for US travel up to 35%

Highly preferred experiences and skills:   

• Commercial interiors experience

• Experience leading brand strategy

• Experience with P&L management, including budgeting, forecasting, and financial performance analysis

Shaw benefits include:

• Medical, dental, and vision insurance  

• Life insurance and disability coverage  

• Tuition reimbursement  

• Employeeassistanceprogram  

• Health savings account  

• Paid Time Off  

• Parental Leave  

• 401K and Retirement Plans  

• Product discounts for employees  

• Adoptionassistance

• Shaw Family Health Center (Dalton, GA, and Cartersville, GA, locations) 

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