Influencer Marketing Manager

The Influencer Marketing Manager exists to make Hey Harper’s user-generated content/creator/influencer partnership operations run at scale. User-generated content (UGC) is authentic product content created by creators or customers that the brand can use across its own marketing channels. This role owns the execution, coordination, and delivery of user-generated content so content volume can increase materially without pulling senior brand and creative talent into logistics. This role is accountable for day-to-day operations. They operationalize strategy defined by the brand by managing creators, timelines, workflows, and assets across paid, organic, and e-commerce channels. This role does not define creative strategy, content hypotheses, or performance direction. Instead, they ensure that content is delivered on time, complete, usable, and activation-ready, using automation, platform-native workflows, and scalable systems to support hundreds of creators. This role is the process and project management layer. This role owns:

When user-generated content is delivered

How creator work is coordinated

Whether assets are complete, usable, and on time

How smoothly the operations run day to day

How user-generated content is shared internally

Define traditional influencer marketing placement and gifting as needed

How the user-generated content process works

Brand identifies the content needed based on campaign and always-on priorities.

Creators are sourced or selected from the existing creator network. It doesn’t really matter if they are nano or macro, but that they know how to create content

Creators must give their permission for us to run the content as ads from their account

Creators are not asked to post on their own channels. They can, but it’s not a focus

Creators receive a brief, products, deadlines, and usage requirements

Creators produce and submit content through the designated workflow

Approved assets are tagged, organized, and stored in the asset library

Performance insights inform future briefs and creator selection

Execution & Delivery (40%)

Own day-to-day execution of the UGC roadmap defined in collaboration with brand & demand

Manage creator timelines, milestones, and deliverables across campaigns and evergreen needs

Ensure briefs are distributed, acknowledged, and executed correctly

Track content status across creators, editors, and channels

Surface risks, delays, or gaps early and escalate with solutions

Ensure content delivery supports both campaign moments and always-on content needs

Creator Operations & Coordination (30%)

Own creator operations with a focus on automation, scale, and platform-native workflows

Build and operate systems that support managing 100+ creators simultaneously without manual tracking

Manage creator coordination across modern creator models, including:

TikTok Shop creators

Affiliate and commission-based creators

UGC-for-hire contributors

Implement and maintain tooling for

creator onboarding

automated follow-ups

submission tracking

usage rights management

payment and commission coordination

Reduce reliance on spreadsheets and manual processes by continuously improving workflows

Maintain clear visibility into creator status, deliverables, and rights at scale

Ensure creator operations can scale to 400+ active creators by 2027 without proportional headcount growth Content Intake, Quality

Control & Asset Readiness (30%)

Own automated intake and organization of UGC assets across creator types and platforms

Design and maintain systems that ingest content directly from creators and platforms such as TikTok Shop

Implement auto-tagging of assets by product, creator, usage rights, and channel

Flag missing, incomplete, or non-compliant submissions automatically

Ensure all UGC assets are complete, properly formatted, usage-cleared, and ready for immediate deployment

Enable rapid handoff of UGC to paid media, organic social, PDPs, and website or e-commerce placements

Continuously improve asset readiness workflows so increased creator volume does not increase downstream friction

External suppliers managed

Creators and UGC contributors

Video editors

Creator sourcing agents or platforms (like Billo)