Social Media Consultant | Hospitality & Travel

Durbanville, Cape Town | Full-Time | Office Based

Our client, a dynamic and fast-growing hospitality Sales & Marketing company , is looking for a creative, digitally savvy Social Media Coordinator to join their expanding team.

Working across an exciting portfolio of hospitality brands, this role offers the opportunity to bring destinations, experiences, and travel stories to life through engaging digital content and performance-driven marketing campaigns.

If you are passionate about social media, travel, and hospitality — and enjoy combining creativity with strategy — this could be your next career move.

About the Role

The Social Media Coordinator will be responsible for developing and implementing social media and digital marketing initiatives designed to:

Build brand awareness

Drive audience engagement

Increase website traffic

Support revenue and bed-night sales

You will work closely with the Marketing and Client Services teams to ensure consistent storytelling and strong digital performance across the client portfolio.

Key Responsibilities

Social Media & Digital Strategy

• Develop and execute social media and digital marketing campaigns aligned with client objectives.
• Plan content calendars with clear goals, audiences, and timelines.
• Align campaigns with promotions, seasonal offers, and business initiatives.

Content Creation & Management

• Create engaging text, image, and video content across platforms including:
• Instagram
• Facebook
• LinkedIn
• Emerging digital platforms
• Curate content that resonates with diverse hospitality audiences.
• Maintain brand tone, visual consistency, and storytelling standards.

Digital Marketing & Performance

• Manage digital advertising campaigns including
• Meta Ads
• Google Ads
• Display & search marketing
• Support SEO initiatives including keyword and image optimisation.
• Monitor campaign performance and provide data-driven recommendations.

Email Marketing & Communication

• Create online newsletters and promotional email campaigns.
• Coordinate content distribution across digital channels.
• Monitor engagement and optimise campaign performance.

Analytics & Reporting

• Track social media and website performance metrics.
• Compile monthly reports with insights on engagement, growth, and campaign effectiveness.
• Monitor online reviews, feedback, and community sentiment.

Collaboration & Client Support

• Work closely with Sales, OTA, Reservations, and Marketing teams on integrated campaigns.
• Build relationships with key industry partners including Booking.com, Expedia, and NightsBridge.
• Maintain organised client work boards and digital workflows.
• Travel to new and existing clients when required.

What We're Looking For

• Strong understanding of hospitality and travel marketing.
• Excellent copywriting and content creation skills.
• Experience managing paid digital marketing campaigns.
• Knowledge of SEO principles and analytics reporting.
• Highly organised with strong attention to detail.
• A proactive, solutions-driven mindset.
• Valid driver's licence and own transport.
• Valid passport and willingness to travel.
• Must live within a 20km radius of Durbanville.
• Must have the right to work in South Africa.

Why This Role?

This is an opportunity to work with respected hospitality brands while growing your career in a collaborative, creative, and fast-paced marketing environment.

You'll gain exposure to luxury travel brands, innovative campaigns, and a team passionate about delivering measurable results.