Director Field Marketing

Overview

Company Overview

Built on a solid, family foundation, we’ve been building homes across the United States for more than 25 years, but our history started way before that in the 1600s with an English builder named George Beazer. Nine generations later, the Beazer family and name continues to stand for quality homebuilding, craftsmanship, and innovation. Our focus is on individual communities. We strategically build each community to be near places that our customers care about, so that a home is more than a house.

Job Summary

Manages Marketing Managers and oversees quarterly marketing plans designed to provide high quality, effective, and targeted marketing programs for the Divisions and communities they oversee. Provides marketing expertise and leadership to drive lead and traffic generation, sales enablement, and community-level execution. Demonstrates the ability to create and adapt marketing programs in a fast-paced environment with changing market conditions as a high energy, creative, and results-oriented leader. Maintains regular field presence across assigned Divisions and communities to ensure marketing is deeply connected to the on-the-ground sales environment.

Primary Duties & Responsibilities

• Utilizes a clear understanding of marketing principles toward new customer acquisition and existing prospect nurturing
• Hires, manages, and trains Marketing Managers effectively
• Employs the principles of database marketing to attract and track leads/prospects from response to sales
• Develops, implements, and measures division and community-level marketing plans including short and long-term strategies and tactics in support of sales goals
• Ensures adherence to Beazer brand standards, legal disclaimers, and all Marketing policies
• Leads a metrics-based approach to marketing performance, with a focus on Cost Per Lead (CPL) accountability and budget efficiency across assigned Divisions
• Monitors and manages Division Marketing budgets in conjunction with MMs, with direct accountability for CPL targets and marketing spend justification
• Partners closely with Division Sales leadership and NHCs to drive sales enablement — including Realtor/broker engagement strategies, community-level tools, and traffic conversion initiatives
• Ensures Marketing Managers are effectively overseeing New Home Information Managers (NHIMs), who play a critical role in sales enablement through appointment setting and delivering a high-quality customer experience; monitors NHIM performance as a key indicator of how marketing spend is converting at the community level
• Maintains consistent field presence through regular Division and community visits to assess needs, support MMs, and ensure marketing execution is aligned with sales priorities
• Manages and optimizes digital marketing channels including paid media, listing sites, and vendor relationships to maximize lead quality and volume
• Implements Corporate Marketing programs within assigned Divisions, ensuring local execution is on-brand and adapted to market conditions
• Works with Division management and MMs to assign priorities and establish timelines to ensure goals are met
• Drives marketing best practices within assigned Divisions and fosters information sharing across Divisions
• Participates in Regional and Corporate Marketing meetings

Education & Experience

• Minimum of a Bachelor’s degree in Marketing or a related field is desired; appropriate experience will be considered
• 7–10 years of related Marketing experience
• Strong strategic and analytical skills with demonstrated ability to manage to CPL and performance metrics
• Strong leadership and team development skills
• Detail-oriented with exceptional organizational skills
• Ability to communicate persuasively, both orally and in writing
• Strong interpersonal and relationship-building skills, including with Sales and cross-functional partners
• Ability to work both independently and collaboratively

Physical Requirements

• Typical office environment.
• Travel to the Divisions and communities will be required
• Utilizes a clear understanding of marketing principles toward new customer acquisition and existing prospect nurturing
• Hires, manages, and trains Marketing Managers effectively
• Employs the principles of database marketing to attract and track leads/prospects from response to sales
• Develops, implements, and measures division and community-level marketing plans including short and long-term strategies and tactics in support of sales goals
• Ensures adherence to Beazer brand standards, legal disclaimers, and all Marketing policies
• Leads a metrics-based approach to marketing performance, with a focus on Cost Per Lead (CPL) accountability and budget efficiency across assigned Divisions
• Monitors and manages Division Marketing budgets in conjunction with MMs, with direct accountability for CPL targets and marketing spend justification
• Partners closely with Division Sales leadership and NHCs to drive sales enablement - including Realtor/broker engagement strategies, community-level tools, and traffic conversion initiatives
• Ensures Marketing Managers are effectively overseeing New Home Information Managers (NHIMs), who play a critical role in sales enablement through appointment setting and delivering a high-quality customer experience; monitors NHIM performance as a key indicator of how marketing spend is converting at the community level
• Maintains consistent field presence through regular Division and community visits to assess needs, support MMs, and ensure marketing execution is aligned with sales priorities
• Manages and optimizes digital marketing channels including paid media, listing sites, and vendor relationships to maximize lead quality and volume
• Implements Corporate Marketing programs within assigned Divisions, ensuring local execution is on-brand and adapted to market conditions
• Works with Division management and MMs to assign priorities and establish timelines to ensure goals are met
• Drives marketing best practices within assigned Divisions and fosters information sharing across Divisions
• Participates in Regional and Corporate Marketing meetings
• Minimum of a Bachelor's degree in Marketing or a related field is desired; appropriate experience will be considered
• 7-10 years of related Marketing experience
• Strong strategic and analytical skills with demonstrated ability to manage to CPL and performance metrics
• Strong leadership and team development skills
• Detail-oriented with exceptional organizational skills
• Ability to communicate persuasively, both orally and in writing
• Strong interpersonal and relationship-building skills, including with Sales and cross-functional partners
• Ability to work both independently and collaboratively