Salesforce Techno-Functional Consultant (Marketing Cloud: San Diego, CA >

Salesforce Techno-Functional Consultant (Marketing Cloud) > > Location: San Diego, CA > > Job Summary > > We are seeking a highly skilled Salesforce Techno-Functional > Consultant with strong expertise in Marketing Cloud, customer journey > optimization, and data-driven decision-making. The ideal candidate > will bridge business and technology, driving customer understanding, > designing omnichannel journeys, and implementing optimized marketing > solutions. > > ------------------------- > > Key Responsibilities > > * Drive customer understanding and journey optimization strategies > by translating business goals into scalable Salesforce solutions. > * Define and design end-to-end implementation architecture for > Salesforce Marketing Cloud initiatives. > * Analyze and interpret customer behavior and causality data to > generate actionable insights and improve journey performance. > * Develop and maintain customer personas by combining tribal > knowledge with data-driven insights. > * Map current-state omnichannel customer journeys and define > future-state journey architectures aligned with business objectives. > * Design and implement experimentation frameworks (A/B testing, > multivariate testing) to measure impact and optimize campaigns. > * Implement and manage customer journeys using Salesforce Marketing > Cloud (Journey Builder, Email Studio, Automation Studio). > * Collaborate with cross-functional teams (business, analytics, and > technology) to ensure seamless execution of marketing strategies. > * Ensure best practices in data integration, segmentation, > personalization, and campaign execution. >