CRM & WhatsApp Growth Manager (261218)

Are you a strategic CRM & WhatsApp Growth Manager with a strong commercial mindset and a passion for customer engagement? This is an exciting opportunity to join an international fashion brand headquartered in Amsterdam, where you will lead CRM and WhatsApp initiatives, build data-driven customer journeys, and drive measurable growth in retention, engagement and lifetime value across multiple markets. Deadline for submissions is Friday 10th of July at 12:00. We are recruiting for an experienced CRM & WhatsApp Growth Manager to lead member growth, lifecycle marketing, and the launch of a new WhatsApp channel across Europe. This role will be responsible for developing and executing CRM strategies that increase customer engagement, loyalty, and lifetime value, while also defining the WhatsApp roadmap, use cases, operating model, and channel activation plan. In this role you work closely with CRM, Commerce, Data, Product, and Technology teams as well as you will combine strategic thinking, data-driven decision making, and hands-on campaign execution to deliver measurable business growth across owned channels.

Role and Responsibilities

CRM & Member Growth Strategy Develop and execute CRM strategies focused on customer acquisition, engagement, retention, and lifetime value growth. Identify opportunities to increase purchase frequency, average order value, and customer loyalty through targeted lifecycle marketing initiatives. Create and optimize customer contact strategies across email and emerging channels.

Lifecycle Marketing & Automation Design, implement, and optimize automated customer journeys across the full customer lifecycle, including onboarding, nurture, loyalty, next best action, cross-sell, reactivation, and win-back programs. Establish testing frameworks to continuously improve campaign performance, personalization, and customer experience. Ensure communications are relevant, timely, and aligned to customer behaviors and preferences.

WhatsApp Str