Senior Marketing Manager - Digital, Audiences and Data

Location: London or Milton Keynes (minimum of two days a week in the office. You can do more than two days if preferable) Working hours: Full time (9day Fortnight companywide) Contract type/duration: Permanent Band: 3.3 Salary: £63,340 - £73,221 (Dependent on office location and proven ability) Reporting to: Head of Marketing Campaigns Closing date: 10am, 23rd July 2026

This role will lead the day-to-day management, optimisation and performance of CPC’s digital marketing ecosystem, including the website, email marketing, marketing automation, HubSpot/Dynamics integration, audience data and reporting. It is a hands-on technical marketing role with strategic oversight: the postholder will turn campaign, channel and audience data into actionable insight, develop customer journeys, maintain marketing technology platforms, and help the organisation make better data-led marketing decisions.

Technical emphasis

• HubSpot Marketing Hub and marketing automation
• CRM data quality, segmentation and governance
• HubSpot-Dynamics integration, field mapping and troubleshooting
• GA4, Power BI dashboards and campaign reporting
• Website optimisation, UX, conversion tracking and performance measurement

Success in this role will be measured by improving marketing performance through better use of data, automation and digital platforms, increasing campaign effectiveness, improving audience insight, and embedding best practice marketing operations across the organisation.

This post sits in the Marketing & Communications team within the Strategy, Marketing, Communications and Portfolio directorate. It line manages the Social Media & Digital Lead and works closely with Marketing Managers, Events, Digital Workplace, IT, Compliance, Cyber Security and stakeholders across business units. This role is intended to strengthen the team’s technical marketing capability: systems ownership, data quality, segmentation, reporting, automation and digital performance. It should complement campaign marketing roles rather than duplicate them, acting as the technical/data lead enabling better campaign execution and insight.