Marketing Manager – New Restaurant Openings & Activations

Own GYG's new restaurant opening playbook and bring the brand to life in the community.

GYG is opening restaurants at pace throughout Australia. The Marketing Manager – NRO & Activations leads the end-to-end marketing strategy for every new opening, builds the crew and fan activation programs that create genuine brand love, and runs the Talent Pool that makes GYG's on-the-ground presence possible. This role may require  weekend and evening availability around restaurant openings and activations.

What You'll Do

• Lead the end-to-end marketing strategy and execution for new restaurant openings
• Develop 120-day plans marketing strategies for each NRO. Work with the State Marketing Managers post opening to ensure smooth transition of marketing plans.
• Build and maintain relationships with local communities, businesses, schools, and sports clubs ahead of new openings
• Develop and execute crew engagement and fan activation programs that build brand love and community connection
• Design and deliver bespoke activation concepts that bring the GYG brand to life in-restaurant and in the community
• Act as the Talent Pool lead — recruit, brief, and manage activation talent for events and openings
• Coordinate NRO marketing logistics including print materials, signage, local media, and on-the-ground execution
• Report on all opening activity to capture learnings and improve future NRO executions
• Develop and Lead national GYG activations, including sponsorship and brand activations. Working closely with each State Marketing Manage on state specific activation and assist where necessary.
• People Management: 2x Marketing Coordinators

What You'll Bring

• 8+ years' marketing experience, with a focus on events, activations, or NRO marketing
• Proven experience delivering NRO or launch marketing campaigns in a QSR, retail, or hospitality environment
• Experience in experiential marketing, event management, or community activation
• Strong project management skills with the ability to manage multiple concurrent NROs and activations
• Demonstrated ability to manage and coordinate external activation staff or talent pools
• Holistic marketing mindset encompassing digital, social, local media, and experiential channels
• Valid Australian driver's licence and willingness to travel intrastate and interstate

What You'll Love

• Join one of Australia's fastest-growing restaurant companies
• Real career growth in a marketing function that's investing heavily in its capability
• Annual short-term incentive scheme
• GYG restricted shares, earned each year through our long-term incentive scheme
• Up to 5 weeks of annual leave each year (ask us how)
• Paid parental leave
• The chance to one day become a franchisee and own your own GYG restaurant
• A vibrant Surry Hills office, a short walk from Central Station

Interested? Apply now to start the conversation.