Digital Marketing Specialist

Your purpose

You will blend analytics, optimization, and partner management to improve the digital experience of our customers and to grow the performance of our affiliate channel. Day to day, you will turn behavioral data into conversion and UX improvements across our online journeys, and manage the relationships and reporting behind our affiliate program.

Role Descripton

As part of our Digital team, you will bring a data-driven, analytical mindset to two core areas: optimizing our digital experience and growing our affiliate channel. You will drive conversion rate optimization (CRO), UX, and web analytics, using tools like GA4 and ContentSquare to identify opportunities, run experiments, and measure impact. You will also own our affiliate partner relationships, report on performance, and grow the program. Throughout, you will collaborate closely with marketing, IT, and partner agencies to continuously improve user experiences and channel performance across our website, mobile app and campaigns.

What will you do?

Conversion & UX Optimization (primary)

Create, monitor, and analyze web conversion funnels across our online application journeys Identify UX and CRO opportunities using GA4 and ContentSquare (funnels, heatmaps, session recordings)

Formulate data-driven hypotheses and run optimization experiments; measure and report the impact

Work with the development team, agencies, and internal stakeholders to implement insights

Affiliate marketing (secondary)

Own day-to-day relationships with affiliate partners

Produce monthly performance reports; track affiliate-driven results and payouts

Grow the program: identify new partners, negotiate terms, collaborate with IT teams & other stakeholders to define and implement tracking and measurement solutions

Wider team support (supporting)

Contribute to other digital marketing activities across the team (e.g. SEO, paid media, analytics) as priorities and workload require

Ways of working

Take ownership of your areas and work independently, as well as collaboratively across teams

Collaborate with marketing colleagues, IT, and partner agencies from brief to completion

What we need from you?

2–4 years in CRO, UX, digital analytics, or performance marketing with a technical/analytical component

Working knowledge of GA4, Google Tag Manager, and Microsoft Office Suite

Hands-on experience with heatmap, zoning and session-recording tools (ContentSquare, Hotjar, or similar)

Experience running A/B tests and CRO programs

Experience managing external partners, vendors, or accounts - comfortable with reporting, regular communication, and basic commercial negotiation

Analytical, hypothesis-driven, proactive, and customer-oriented

Well organized, able to run several workstreams in parallel

Advanced written and spoken English - you will work with international teams

Team player, responsible, open-minded

Nice to Have

Working knowledge of SEO and/or PPC (Google Ads, Facebook Ads) to flex across the team

Basic HTML / CSS / JS for quick front-end changes

Experience with an affiliate management platform

Experience in a regulated or financial-services environment

What’s in it for you?

Annual bonus (depending on the business and individual performance)

A medical subscription to one of our medical partners, Regina Maria or Medicover

Meal vouchers of 30 lei per voucher

Possibility to work in a hybrid system - One month per year of work from anywhere

21 days of vacation, plus 4 additional days of wellbeing

Days off for seniority in the company

A day off on your birthday

Financial benefits for special events

Discounts at various partners (Orange, Samsung, dental clinics, banking institutions)

A welcoming and friendly office in the city center, near Parcul Tineretului

You will also enjoy personal and professional development programs:

Induction program - 3 months of role-based learning, applied trainings and Buddy assigned for easy onboarding process

Mentoring program - development sessions with relevant professionals in various areas of expertise

Wellbeing program - networking and social events and actions

Training and development opportunities - courses and learning opportunities on various topics through Provident Academy, technical trainings, talent growth and succession programs.