Senior Creative (Hybrid)

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

Design Studios is seeking an AI Creative Technologist to lead the strategic integration and hands-on implementation of artificial intelligence across the organization. This role operates at the intersection of creativity, design, emerging technology, and production—combining visionary creative leadership with deep technical fluency and active experimentation. You will both define the AI roadmap for creative and directly prototype, build, evaluate, and deploy AI-driven solutions across concept development, design execution, content production, and workflow optimization. Working side-by-side with designers, writers, video producers, developers, Brand, Marketing, Digital, you will validate tools in real production environments and scale solutions that elevate creative quality, accelerate output, and ensure responsible implementation.

This role will help shape Design Studio’s AI-enabled creative ecosystem—balancing innovation, governance, measurable business impact, and real-world execution. This role will define and operationalize how DESIGN STUDIOS responsibly harnesses AI to unlock creative innovation at scale—enhancing storytelling capabilities, accelerating production velocity, increasing operational efficiency, and strengthening competitive differentiation in a rapidly evolving technology landscape. Success will be measured not only by strategic direction, but by deployed workflows, embedded tools, measurable production gains, and creative outputs that demonstrate AI’s real-world value.

KEY RESPONSIBILITIES

• Define and drive AI strategy across the brand and creative organization, aligning experimentation and implementation with brand, business, and marketing objectives.
• Champion AI as a core tool for storytelling, concept exploration, campaign development, and production scalability.
• Identify high-impact opportunities where AI can materially improve speed-to-market, personalization, localization, and content variation at scale.
• Position DESIGN STUDIOS as a leader in AI-enabled creativity within the technology industry through both strategic vision and tangible output.
• Actively prototype and produce AI-generated creative assets including imagery, video, motion graphics, copy variations, concept explorations, and immersive experiences.
• Build and test proof-of-concept workflows that integrate AI tools directly into existing creative pipelines.
• Develop scripts, lightweight tools, automations, and API integrations to streamline repetitive tasks and increase production efficiency.
• Rapidly iterate campaign concepts using AI to accelerate early-stage ideation and visual exploration.
• Embed within live campaign workstreams to validate AI solutions in real production environments.
• Research, test, and benchmark emerging AI platforms across image, video, text, audio, and interactive modalities.
• Evaluate tools for output quality, scalability, integration capability, security, IP considerations, brand safety, and enterprise readiness.
• Develop structured evaluation frameworks and document findings based on hands-on experimentation.
• Recommend adoption pathways and collaborate with IT, Legal, Security, and Procurement to ensure compliant and responsible implementation.
• Establish best practices, prompt frameworks, documentation, and governance guidelines for sustainable AI usage across creative production.
• Design and implement AI-enabled systems that enhance creative workflows from ideation through final production.
• Integrate AI APIs into design systems, content platforms, and production environments where applicable.
• Identify and deploy practical use cases for dynamic creative optimization, personalization, localization automation, and content scaling.
• Build repeatable templates, toolkits, and playbooks that enable broader team adoption.
• Mentor and upskill creative teams through workshops, embedded collaboration, and live project support.
• Translate complex technical capabilities into practical creative applications for non-technical stakeholders.
• Present pilot results, performance benchmarks, and scaling recommendations to senior leadership with clear articulation of creative, operational, and financial impact.
• Partner closely with agencies and production partners to integrate AI into global campaign execution.

What You'll Bring

• Experience in creative technology, design innovation, digital production, or related fields.
• Demonstrated experience integrating emerging technologies into brand or marketing ecosystems.
• Strong hands-on expertise with generative AI platforms (e.g., Runway, Stable Diffusion, Midjourney, Sora, Gemini, Nano Banana, Veo, Luma, Kling, ElevenLabs, Higgsfield, etc.) across image, video, and text modalities.
• Proven experience producing creative outputs using AI—not solely evaluating tools.
• Proficiency in creative coding (Python, JavaScript, Processing, or similar) and experience working with APIs.
• Experience building scripts, automations, or lightweight internal tools that improve creative workflows.
• Familiarity with AI/ML frameworks (TensorFlow, PyTorch, Hugging Face) and model customization concepts.
• Strong understanding of creative production pipelines (design, motion, video, asset management).
• Ability to balance visionary creative direction with practical execution and operational rigor.
• Excellent collaboration and communication skills across creative, technical, legal, and executive stakeholders.
• Experience within a global technology brand or large enterprise marketing organization.
• Knowledge of intellectual property, copyright, data security, and brand safety considerations in AI-generated content.
• Experience with content personalization, localization automation, or dynamic creative optimization.
• Portfolio that demonstrates AI-driven creative experimentation and production work.
• Background working with agencies, production partners, and cross-functional global teams.

Who You'll Work With

We are Design Studios, an in-house creative agency comprised of pioneering professionals creating premium designs. We are a global, multi-disciplinary team of design strategists, creative leaders, and digital experts. We craft powerful design stories for BCG, which seeks to deliver inspiring solutions to our clients’ challenges. As part of BCG, Design Studios partners with consultants and clients to shape our brand by elevating our work through the power of design. We offer guidance and orientation through a strategic and audience-centric approach, and apply design, technology, and media solutions to take BCG’s achievements to the next level. As bold design leaders, we are fresh, punchy, and playful, while committed to delivering premium, business excellence. We recognize how to transform complex ideas into compelling visual experiences, and how to activate new commercial opportunities at the intersection of business and design. We value innovation, co-creation, inspiration, and the business impact that design achieves. We believe in the art of the possible and applying creative solutions to business challenges. We believe we can advance the world by conquering its complexity through a universal, human language – design.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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