Sales Manager – K-12 & Higher Education Sales

Our client is seeking an experienced Sales Manager to lead a high‑performing sales team and drive strategic growth across K–12 and higher‑education markets. This role blends sales leadership, business development, and product strategy, making it ideal for a results‑driven leader who excels at coaching teams, building scalable sales processes, and identifying new market opportunities.

Onsite | No Visa Sponsorship | Relocation Assistance: Limited

Responsibilities

Sales Leadership

• Establish clear sales goals, KPIs, and accountability standards.
• Provide ongoing coaching, training, and performance management.
• Build a collaborative, customer‑focused, high‑performance sales culture.
• Lead, coach, and develop a team of 10–20+ sales representatives across multiple territories.

Business Development & Market Expansion

• Develop and execute strategic sales plans for K–12 and higher‑education markets.
• Identify new customer segments, revenue channels, and partnership opportunities.
• Expand market presence through strategic account development and relationship building.
• Build strong relationships with school administrators, educators, distributors, and decision‑makers.

Product Strategy & Go‑to‑Market

• Support go‑to‑market planning and product launches.
• Partner with leadership to identify new product opportunities and market needs.
• Provide customer insights to guide product development and continuous improvement.

Performance Management & Analytics

• Oversee forecasting, reporting, and KPI management.
• Analyze market trends, competitive activity, and customer needs.
• Recommend process improvements to enhance sales effectiveness and operational efficiency.

Qualifications (Must-Haves)

• All education levels considered.
• Excel proficiency for KPI reporting and forecasting.
• Strong communication, leadership, and strategic planning skills.
• Ability to work primarily onsite in Lafayette/West Lafayette, IN or relocate.
• Entrepreneurial mindset with a focus on innovation and continuous improvement.
• Proven experience leading 10–20+ sales representatives across multiple territories.
• 8–15+ years of B2B sales experience in consultative markets such as education, EdTech, SaaS, publishing, office products, or government.
• Strong background in: Sales Coaching, Territory Planning, Forecasting & Analytics, Product Launches, Sales Enablement and Cross‑functional collaboration with marketing and product teams.

Preferred Industry Background

• EdTech
• Learning Technology
• Educational Publishing
• Curriculum & Assessment
• B2B SaaS Serving Education
• Government/Public Sector Sales
• Office products selling into schools
• School supplies/instructional products
• Printing/promotional products for schools

Benefits & Perks

• PTO
• Medical, Dental and Vision
• 401(k) with company match
• Eligible for a performance‑based leadership bonus program