Sales Director (Retail or Luxury Fit Outs/Signage/Interior Fit Outs)

Sales Director (UAE) – Head of Sales / Commercial Director

Our client is a leading provider in the field of interiors, retail furniture, and luxury market fit-outs. They specialize in delivering high-quality commercial workspaces and retail fit-out solutions with a focus on luxury and value.

Role Overview

We are seeking a highly experienced Sales Director to lead the entire commercial function of the business across all divisions, including retail experiences, luxury fit-out, signage, visual merchandising, and events.

The role is responsible for driving overall revenue growth, building and managing the sales team (BDMs), and securing high-value contracts across government, corporate, retail, and luxury brand clients in the UAE.

Business Scope (All Divisions)

The Sales Director will oversee revenue generation across

• Retail displays, visual merchandising, and brand environments
• Interior fit-out and luxury fit-out projects
• Signage solutions (indoor, outdoor, branding, wayfinding)
• Window displays, gondolas, podiums, and retail fixtures
• Pop-up retail activations and experiential environments
• Corporate events and government activations
• Exhibition stands and trade show projects

Responsibilities

• Lead overall sales strategy and commercial growth across all divisions
• Manage, mentor, and drive performance of Business Development Managers
• Set and achieve revenue targets, KPIs, and growth plans
• Personally drive and close high-value strategic accounts
• Build relationships with government entities, developers, retail brands, and corporate clients
• Oversee pipeline, forecasting, and CRM discipline across the sales team
• Develop long-term client partnerships and framework agreements
• Work closely with operations, production, and project teams to ensure delivery alignment
• Represent the company at senior-level client meetings and industry events

Requirements

• Proven Sales Director / Head of Sales experience in UAE
• Strong background across interiors, retail fit-out, signage, or events (multi-sector advantage)
• Experience managing and scaling sales teams (BDMs)
• Strong network across government, developers, retail, and corporate clients
• Proven track record of multi-million AED contract wins
• Strong leadership, commercial strategy, and negotiation skills
• Arabic speaker preferred (strong advantage)