Product Marketing Manager

Product Marketing Manager

About Us At Seequent, we help organisations to understand the underground, giving the confidence to make better decisions faster. We build world-leading technology that is at the forefront of Earth sciences, transforming the way our customers work. Every day we help them develop critical mineral resources more sustainably, design and build better infrastructure, source renewable energy, and reduce their impact on the environment. We operate in 145+ countries while proudly maintaining headquarters in New Zealand.

The Position

As a Product Marketing Manager, you will be the driving force behind our marketing strategy for your portfolio of products. You will play a critical role in connecting and collaborating across global product and revenue teams, transforming complex technical information into compelling positioning that differentiates Seequent from the competition and resonates with target audiences. From acquisition to retention, your work will ensure that the voice of the customer is at the heart of everything we do.

In this role, you will have the opportunity to

· Develop and execute a dynamic product marketing strategy.

· Lead go-to-market strategies and ensure successful product launches.

· Conduct in-depth customer, competitor, and market research to inform marketing strategies.

· Collaborate across product, design, customer experience, and regional teams to ensure alignment on goals and cohesive execution of strategies.

· Craft clear and impactful product positioning and messaging.

· Collaborate with Digital and Field Marketing teams to deliver high-impact campaigns.

· Enable internal teams with consistent and effective communication of our product positioning and messaging.

· Create engaging content for both external and internal audiences, including solution briefs, white papers, and sales playbooks.

· Develop and maintain detailed buyer personas.

· Contribute to product naming and commercialisation decisions.

· Collaborate with Product Management and Customer Marketing to implement strategies that drive product adoption, usage, and customer retention

To be successful in this role, you should have

· 7+ years of experience in Product Marketing, preferably in B2B software or SaaS.

· A degree in business, geosciences, engineering, or a related field.

· Proven expertise in developing global campaign content.

· Strong understanding of B2B buyer personas and customer journeys.

· 7+ years of experience in Product Marketing, preferably in B2B software or SaaS.

· A degree in business, geosciences, engineering, or a related field.

· Proven expertise in developing global campaign content.

· Strong understanding of B2B buyer personas and customer journeys.

· Excellent written and verbal communication skills.

· Strong project management skills to oversee marketing campaigns and product launches.

· Ability to analyse customer and product insights to make data-driven decisions.

· Creative and strategic thinking with a willingness to try new things.

· Strong interpersonal skills to collaborate with cross-functional teams and manage external vendor relationships.

· Ability to build rapport with and influence senior leaders.

Additional Information

The role is an office-based position based in either Vancouver or Christchurch, NZ. There may be a requirement, from time to time, to travel internationally and attend meetings outside of standard work hours in order to connect with peers in other time zones.

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Our Commitment to Equity, Diversity, and Inclusion

At Seequent, we champion the uniqueness of each individual. Our commitment to inclusiveness, equity, and accessibility is fundamental to who we are. If you require accommodation during our recruitment process, please let our Talent Acquisition team know. We are here to ensure a fair opportunity for all.

Research underscores that some individuals, especially women and underrepresented groups, may hesitate to apply for roles if they don't meet every requirement. Please don't count yourself out if you don’t tick every box. We are committed to hiring a diverse team and encourage individuals of all background and abilities to apply. Thank you for considering us as your potential employer; we're excited to see what you can bring to our team!

Benefits of being a Seequenteer and why you’ll love being on our team.

Our people – Working at Seequent means becoming part of a community of collaborative innovators with insatiable curiosity and a passion to make a difference. Seequenteers are experts at what they do, visionaries with bold ideas for the future, and driven by a desire to make meaningful change.

Our culture – At Seequent you’ll be encouraged to Find a Better Way, Think Customer, Collaborate Enthusiastically, Exceed Expectations and Take Ownership, no matter what role you’re in. Our values define a culture of open mindedness, connected teams despite geographical distance, transparent communication, and leadership at any level, where everyone is welcome as their authentic self.

Our offices – Seequent operates from offices all over the world; as part of the Bentley Systems family. Our office hubs are fueled by barista-crafted coffee, games, table tennis, Lego, online trivia battles, and regular office team events. We like to celebrate our wins with cake too, lots of cake.

Benefits – Competitive salary, flexible working, a paid day each year to volunteer, an employee share purchase plan in most locations, rewards & recognition program, continuous learning and career growth opportunities, internal engagement events, culture & wellbeing program, personal support resources. Additional benefits are unique to each location Seequent resides in.

How to apply If this sounds like the role for you, apply today