Senior Manager / Associate Director, Retail Business Development (Wellness)

ABOUT THE BUSINESS & STRATEGIC PROJECT

As a leading conglomerate, we are driving a corporate transformation towards delivering integrated "Wealth and Well-being Solutions." Our strategic focus is on building a comprehensive healthcare ecosystem under the concept of preventive health and longevity. This initiative is being rolled out through a newly emerging community business format and platform dedicated to holistic well-being. The project focuses on sustainability, curated organic/organic-friendly products, and establishing an experiential community space to empower consumers with holistic health knowledge.

JOB PURPOSE

We are seeking a high-caliber professional as a Senior Manager / Associate Director to spearhead the commercial format development, operational readiness, and end-to-end business processes of our growing wellness platform. This role requires a perfect blend of strategic planning and strong execution capabilities. The successful candidate will act as a pivotal business driver to build new revenue streams, optimize operational infrastructure, and maximize strategic collaborations across our extensive retail, real estate networks, and external healthcare partners in an asset-light model.

KEY RESPONSIBILITIES

• Commercial & Format Development: Co-develop sustainable business models, retail/community concept designs, and trade layouts for the wellness platform to ensure market competitiveness and scalable growth.
• End-to-End Business Process Design: Map out, document, and establish comprehensive business workflows spanning multiple domains, including Merchandising/Sourcing, Supply Chain/Logistics (WMS), Front-of-House Operations, Cash Management, and Finance & Accounting systems.
• System Implementation & Retail IT: Manage the blueprint design, vendor selection, and implementation of core software systems, ensuring seamless integration between ERP, Merchandising Management Systems (MMS), POS, E-commerce platforms, and CRM/Loyalty programs.
• Ecosystem Partnership & SME Relations: Drive strategic alliances with external medical/preventive labs, property developments, local SME health vendors, and organic farming groups to build a strong product assortment, cross-promotional campaigns, and community events.
• Operational Excellence & P&L Control: Oversee day-to-day operations, manage structural budgeting and P&L KPIs (margins, shrinkage, operating costs), structure regional team roles, and develop standard operating manuals.

QUALIFICATIONS

• Master's Degree in Business Administration, International Business, Commerce, or related fields. Degrees from top-tier international institutions are highly preferred.
• Minimum of 8-12 years of solid experience in Retail Business Development, Corporate Strategy, Format Development, or Project Management. Experience managing early-stage business models is crucial.
• Proven track record in successfully designing and establishing new retail formats, commercial setups, or lifestyle/food retail platforms from conception to full operational launch.
• In-depth hands-on knowledge in designing end-to-end retail business workflows and system logic integration (ERP, MMS, POS, CRM, and WMS concepts).
• Strong business and financial acumen with extensive experience in commercial trade planning, margin mix analysis, and P&L optimization.
• Excellent interpersonal, diplomatic, and stakeholder management skills. Ability to coordinate and influence across various business units and collaborate with government or external SME organizations.
• High agility, growth mindset, and adaptability to excel in a fast-paced, highly ambiguous, and entrepreneurial environment.