Digital Marketing Manager

Job Description

We are looking for a dynamic Digital Marketing Manager to join our Digital Marketing team at AirAsia Move. This role combines strategic sales analysis with partnership development to drive revenue growth by leveraging our LOBs to create comprehensive travel solutions. The successful candidate will be responsible for identifying market opportunities, developing airline partnerships, and crafting compelling travel packages that maximize customer value and business profitability.

Key Responsibilities

Sales Performance & Analytics

Monitor daily sales performance metrics across all product lines and channels

Conduct deep-dive analysis of sales data to identify trends, opportunities, and performance gaps

Generate comprehensive reports on revenue performance, conversion rates, and market opportunities

Develop actionable insights to optimize sales strategies and improve business outcomes

Track and analyze competitor pricing and market positioning

Partnership Development & Management

Identify and evaluate potential airline partnership opportunities aligned with business objectives

Negotiate and secure promotional campaigns and special deals with airline partners

Build and maintain strong relationships with key airline stakeholders and decision-makers

Develop partnership strategies that enhance AirAsia Move's competitive positioning

Package Development & Campaign Management

Collaborate with hotel team to create compelling flight + hotel packages and integrated travel solutions

Execute end-to-end campaign development from concept to launch with airline partners

Optimize package pricing strategies and develop marketing strategies for new offerings

Monitor campaign performance and implement optimization strategies to maximize revenue

Market Intelligence & Strategy

Conduct market research to identify emerging travel trends and consumer preferences

Analyze customer booking patterns and behavior to inform product development

Evaluate new business opportunities within the OTA landscape

Provide strategic recommendations to senior management based on market insights

Required Qualifications

Bachelor's degree in Marketing, Business Administration, Tourism, or related field

Minimum 5-7 years of experience in account management, preferably in travel/hospitality industry

Proven track record in OTA operations or airline industry partnerships

Experience with digital marketing campaigns and performance analytics

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.